Video game success is shifting from mass appeal to superfans

01 September 2026 Consultancy-me.com 6 min. read

With an increasingly wide array of options in video gaming, chasing the broad middle of the video game market has become the costliest mistake a gaming studio can make, according to a new report from Bain & Company. [...] About us Advertise News archive Disclaimer Contact

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Follow us [...] “The question for gaming executives is no longer solely about reaching more players. It’s reaching the right players, in the right way, and getting more ownership over that relationship,” said Anders Christofferson, partner at Bain & Company and global head of its video game offering.